What is a Chick-Fil-A Mom Panel?
So what exactly is a Chick-Fil-A Mom Panel? This is a question I get asked a lot, so I figured it would be easier to explain in a blog post. So here we go…
The mom panel is a group of moms who have been selected to help share our thoughts on all things Chick-Fil-A. (Not our local restaurant just the company.) Sometimes we get cards for free food to try out different things they have on their menu. This is my 3rd year out of the 5 years they have been doing this. We work with Maria Bailey who is the CEO/Founder of BSM Media…
The team at BSM Media has a passion for marketing to moms. While others proclaim they know moms, BSM Media had dedicated their entire discipline to connecting clients with the Mom Market. In fact BSM Media’s founder Maria Bailey wrote the first book on the subject. It’s what we know and what we do best. In fact, we are proud to say that it’s all we do. We enjoy sharing our expertise with clients.
BSM Media is a internationally recognized full-service marketing and media firm that specializes in marketing to moms. Our unique combination of market knowledge and results oriented approach allows us to help companies reach their goals and beyond. We don’t rely on yesterday’s buying trends but on total 24/7 immersion in the marketplace.
Maria works with Chick-Fil-A and they have this cool group that I get to be a part of. Last year most of our “try it out” food was for breakfast. We got to let them know what we thought about their breakfast items. We also had a few drinks that we got to say if we liked them or didn’t like them. (Watermelon Mint Lemonade = yucky) We also are trying to get different things on the menu. In some locations there is Mac-N-Cheese. I am trying my best to make that happen in Virginia.
So we test out food, give our opinion and sometimes take surveys on all thing Chick-Fil-A. So if you see me post a lot of Chick-Fil-A food on my social media that would be the reason. At the same time we are doing all of this, we are also able to meet other moms online that have similar interests and of course a love of Chick-Fil-A.
We get a cool welcome package saying welcome to the panel. We get some awesome swag! I love it and so happy to be on the panel again for a 3rd year!
So I hope this helps explain things a little better. Oh we are all also bloggers. They want us to blog about things and let people know how awesome Chick-Fil-A is. We do not get paid money for any of this. We just get free food to try out. You can’t beat that!
So if you are wanting to keep updated on the happenings of Chick-Fil-A follow me on my Facebook, Twitter or Instagram (My Instagram is more personal but everyone can still follow me) pages. Leave comments too! I love to hear from you all.